For Lunar New Year 2026, Krispy Kreme Thailand introduces a seasonal beverage duo built around one of Asia’s most symbolic ingredients: jasmine tea. Framed under the theme “Love Meets Luck,” the brand launches two fruit-infused jasmine creations — Blood Orange Pineapple Bliss and Watermelon Orange Breeze, blending fragrance, colour, and cultural meaning into an everyday ritual.
Jasmine has long been associated with purity, renewal, and calm across Southeast Asia. By using it as the base, Krispy Kreme aligns the New Year moment not with spectacle, but with sensory familiarity. The addition of Orange, Pineapple, Watermelon, and Strawberry brings in visual and symbolic cues of prosperity, warmth, and joyful beginnings, expressed through soft pink and bright orange tones that resonate instantly with Lunar New Year traditions.
Rather than positioning the drinks as limited-edition novelties, the brand integrates them into daily life through a simple bundle mechanic: each purchase is paired with Original Glazed donuts. The tea carries the season’s symbolism; the donut delivers comfort and continuity. Together, they form a small, repeatable ritual for marking the start of a new year.
In choosing fragrance over flash and ritual over reinvention, Krispy Kreme Thailand shows how a global brand can express Lunar New Year through local cultural language - where renewal is not announced loudly, but felt quietly in colour, scent, and the first sweet sip of the season.
Reference: Krispy Kreme
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