From Singapore to the World: How IJOOZ Turned Fresh Juice into an Automated Everyday Habit
You walk into a station. The bright orange IJOOZ machine hums quietly in the corner.
Tap. Squeeze. A cup slides out. Fresh juice on demand, ready in under a minute.
Bruce Zhang, the founder, built it that way. He wanted juice to be fresh, consistent, and convenient - without a café or staff in sight.
He started in Singapore. Every detail mattered: cup size, squeeze timing, storage, cleaning cycles. Every adjustment was guided by a simple instinct: what would make this seamless for anyone in a hurry?
People noticed at first. They paused to watch. They talked. Some took a picture.
The curiosity faded. That was the milestone. The IJOOZ automated juice vending machine became part of daily life. Commuters grabbed a cup between stops. Students paused between classes. Office workers rewarded themselves during long afternoons.
The juice was cold. Fragrant. Reliable. The machine didn’t brag. It didn’t need to.
Bruce Zhang didn’t sell a story. He sold consistency. Every cup tasted the same. Every machine ran the same way. That repetition quietly built trust. In cities where time is tight, trust became habit.
Singapore was just the beginning.
The system expanded to Hong Kong, Japan, Australia, and parts of Southeast Asia. IJOOZ didn’t open cafés in every city. It placed machines where people already moved: stations, hospitals, offices, shopping centres.
Local partners handled logistics, traffic patterns, and regulations. The concept stayed the same. The machines stayed reliable. Growth was methodical, not flashy. By 2024, the company was profitable. Revenue grew steadily. No headlines. No spectacle. Just systems that worked.
Automation often feels alien. Machines can intimidate. IJOOZ didn’t. The fruit was visible. The squeeze was visible. The cup was ready in seconds.
People didn’t have to think about the system. They just grabbed juice and moved on. Trust grew in repetition. Consistency became habit. The machine became familiar - almost invisible, yet reliable.
IJOOZ didn’t chase trends. It didn’t need to.
It quietly shaped urban life. It made fresh juice on demand a practical, everyday option. Bruce Zhang’s Singapore-born idea traveled far, carrying the same principle: automation should serve people, not impress them.
From a small observation in a crowded city to automated juice vending machines people trust across borders, IJOOZ shows that innovation doesn’t need noise.
Sometimes, the quietest systems leave the biggest mark.
Image Source: IJOOZ, @IJOOZJ Singapore, @IJOOZ Japan, @IJOOZ Indonesia
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