This Raya, Hausboom isn’t changing what’s inside the bottle.
It’s changing what you see when it’s cold.
The limited-edition collaboration with Bulan Bintang introduces temperature-sensitive labels that shift colour once the drink is properly chilled. The moment is simple and immediate: cold enough, and the bottle tells you so - visually.
There’s also a Scan & Win mechanic built into the release, extending the interaction beyond drinking. The bottle becomes part product, part activation, designed for festive stocking, sharing, and quick attention at Raya gatherings.
This drop stays firmly in seasonal packaging territory. No flavour reformulation, no long-term repositioning. The value sits in visual play, collaboration visibility, and limited-time relevance during the Raya period.
The Hausboom × Bulan Bintang Raya Special Edition is a short-run festive release, rolling out through selected retail channels for the season, while stocks last.
Reference: Hausboom
0 Comments