McDonald’s Thailand and Kakao Friends Introduce a Limited Seasonal Menu Return

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English | 中文

McDonald's Thailand welcomes the season with the return of a limited seasonal menu, bringing back a familiar favourite in collaboration with Kakao Friends.

The prosperity-style long bun makes its expected comeback, delivering the comfort and familiarity many associate with this time of year. This season, it arrives alongside Choonsik, the beloved Kakao Friends character, adding a layer of warmth and approachability to the menu experience.

Rather than reframing the offering, the collaboration builds on what people already recognise. The food remains the anchor, while the limited Choonsik collectible extends the moment beyond the meal - something small to keep, share, or bring into everyday routines.

For McDonald’s Thailand, this limited seasonal menu return reflects a clear understanding of timing and familiarity. The menu stays recognisable, the brand identity remains intact, and the collaboration fits naturally into the rhythm of the season.

Rather than reframing the offering, the collaboration builds on what people already recognise. The food remains the anchor, while the limited Choonsik collectible extends the moment beyond the meal—something small to keep, share, or bring into everyday routines.

For McDonald’s Thailand, this limited seasonal menu return reflects a clear understanding of timing and familiarity. The menu stays recognisable, the brand identity remains intact, and the collaboration fits naturally into the rhythm of the season.

Simple, welcoming, and easy to enjoy, this limited return brings comfort, character, and seasonal optimism back to the table, right where everyday moments happen.

References: KaKao Friends, McThai

English | 中文

Location: Thailand

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