HEYTEA partners with POP MART for Twinkle Twinkle, bringing the first globally simultaneous winter launch to stores across Asia, North America, Europe, and beyond. From December 22, 2025, more than 100 locations feature exclusive Tiramisu Milk Tea and Tiramisu Rich Chocolate, alongside over 20 regionally adapted drinks, each crafted to balance flavor, playfulness, and modern tea culture.
The campaign blends whimsical POP MART characters with HEYTEA’s signature cheese tea and seasonal innovations, turning everyday tea moments into shared experiences that travel across continents. Themed cups, stickers, and pop-up experiences invite consumers to engage, collect, and savor, positioning HEYTEA not just as a beverage, but as a cultural touchpoint.
Twinkle Twinkle for Winter is live worldwide, inviting everyone into a moment of warmth, play, and global connection.
Reference: Globe News Wire
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