Vitmaker Launches Skinnie Pops High Protein Popcorn in Indonesia

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English Version | 中文版本

Vitmaker has launched Skinnie Pops high protein popcorn in Indonesia, entering the high protein snack market and expanding its functional food portfolio. Skinnie Pops is positioned as a protein popcorn snack designed for consumers seeking high protein snacks with controlled calories.


Skinnie Pops high protein popcorn is formulated with added whey powder, making it a protein enriched popcorn product. Each pack of Skinnie Pops contains 11 grams of protein, with 120 calories per 30 gram serving, positioning it within the low calorie high protein snack segment. The product targets consumers looking for protein snacks, fitness snacks, and everyday high protein foods.

The popcorn is marketed as gluten free popcorn and non GMO popcorn, supporting demand for clean label snacks, better for you snacks, and health oriented snack products. Skinnie Pops high protein popcorn is available in American Barbeque, Salted Egg, and Seaweed flavours, offering protein popcorn flavours familiar to Southeast Asian consumers.

Vitmaker is an Indonesian nutrition brand known for fibre drinks, collagen products, and meal replacement foods. With the launch of Skinnie Pops high protein popcorn, Vitmaker is expanding its functional nutrition strategy into the popcorn snack category, transforming popcorn into a protein focused snack food.

The launch of Skinnie Pops reflects a broader high protein snack trend in Indonesia and Southeast Asia, where protein fortified snacks are increasingly appearing outside traditional supplement and dairy categories. Popcorn is emerging as a base for protein fortified food products due to its portion control appeal and snack familiarity.

Skinnie Pops high protein popcorn is positioned as a retail ready snack product, not a limited edition release. The product is promoted through Vitmaker’s official digital channels and is intended for mainstream retail distribution within the functional snack and protein food category.

Vitmaker operates under PT Megah Cantika Indonesia, a Jakarta based consumer goods company focused on health oriented food brands, functional foods, and nutrition focused consumer products. As competition intensifies in the high protein popcorn and protein snack segment, Skinnie Pops adds another protein enriched popcorn product to the Indonesian snack market.

English Version | 中文版本

Reference: Vitmaker

Location: Indonesia

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