Garudafood brings Dubai chocolate trend to its Chocolatos wafer line

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English Version | 中文版本


Garudafood has launched Chocolatos Rich Dubai Chocolate, expanding its Chocolatos wafer roll range with a flavour inspired by the widely shared Dubai-style pistachio chocolate trend.

This is a trend-translation product, not a luxury import.
The new variant keeps the familiar wafer roll structure, coated in chocolate and filled with pistachio-flavoured cream, allowing the brand to reference a premium dessert trend while staying firmly in the mass-market snack category.

Crunch remains the core experience.
By using the wafer roll format, Garudafood prioritises texture and snackability, with pistachio chocolate positioned as a flavour upgrade rather than a format shift.

“66% cream” works as a richness signal.
The cream content claim reinforces indulgence without reframing the product as artisanal or limited-edition, aligning with everyday retail expectations.

The launch reflects how viral dessert cues are being absorbed into mainstream FMCG.
Instead of storytelling around origin or authenticity, the product focuses on recognisable flavour cues that consumers already associate with Dubai chocolate online.

Chocolatos Rich Dubai Chocolate enters the range as a trend-led extension aimed at shoppers seeking novelty within a familiar, affordable snack brand.

English Version | 中文版本

Reference: Garuda Food

Location: Indonesia

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