White Rabbit Creamy Candy has appeared in many formats over the years, from ice cream to pop-ups. This time, it appears in a hotel setting.
In Singapore, The Westin Singapore is hosting Once Upon a Tea Time with White Rabbit, an high tea collaboration built around the familiar milky flavour and visual language of the candy.
The set is served at the hotel’s Lobby Lounge and blends classic high tea structure with White Rabbit references, including desserts inspired by the candy and a White Rabbit milk tea. The experience is positioned as a sit-down, reservation-based offering, rather than a takeaway or pop-up counter.
Alongside the tea service, White Rabbit has also introduced blind box plush keychains as part of the wider campaign. The plushies use soft toy aesthetics instead of food replicas, leaning toward collectibility rather than novelty snacks. Some coverage notes islandwide retail pop-ups and lucky draw mechanics tied to these items.
White Rabbit Creamy Candy is owned by Shanghai Guan Sheng Yuan Food, with local distribution and activation in Singapore handled by Hao Food SG. The Westin collaboration places the brand in a hospitality context, where nostalgia is presented as a calm, polished experience rather than a loud promotional push.
The campaign runs for a limited period in early 2026, with bookings managed through the hotel’s official channels. It sits between a dining experience, a branded merchandise release, and a seasonal collaboration, focusing less on reinvention and more on presenting a familiar candy in a different setting.
Reference: White Rabbit SG
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