McDonald’s Singapore Brings the HUAT Back to Lunar New Year with the Lohei Treasure Box

Lunar New Year is not a quiet celebration. It is loud, colourful, fast-moving, and filled with shared energy. It is about gathering around food, lifting everything higher, shouting wishes louder, and starting the year with momentum. McDonald’s Singapore understood that spirit and leaned fully into it this Lunar New Year.

At the heart of the celebration is the Lohei Treasure Box, a festive sharing box inspired by the iconic lohei tradition. Instead of treating Lunar New Year as a seasonal decoration, McDonald’s turned it into an action. Open the box. Lay out the food. Lift it up. Share the moment. No formality, no pressure - just togetherness, movement, and HUAT vibes.

This approach works because it reflects how Lunar New Year is celebrated today. Not every gathering happens at a banquet table. Many celebrations are casual, spontaneous, and built around home gatherings or delivery meals. McDonald’s Singapore didn’t slow the celebration down - it energised it. Twister Fries, McWings, and Chicken McNuggets become part of the ritual, designed to be shared, lifted, and enjoyed together.

The experience is intentionally festive. The box invites hands to reach in at the same time, and the food encourages interaction. Even small gatherings feel big, lively, and celebratory. That’s the strength of the idea - turning everyday fast food into a Lunar New Year sharing experience.

The festive momentum continues beyond the meal. Prosperity red packets add colour and excitement, while reward cards keep the good fortune going after the celebration. Prosperity Pals plushies, inspired by McDonald’s menu icons, bring a playful, collectible element that stays with families long after Lunar New Year ends. These are not just add-ons; they are part of the joy and memory of the season.

Lunar New Year is also about family and care, and McDonald’s Singapore ties that meaning directly into the celebration. Every Prosperity Special Meal contributes to Ronald McDonald House Charities Singapore, supporting families who need to stay close during difficult times. It’s a positive layer that fits naturally into the festive mood - celebrating abundance while giving back.

What makes this Lunar New Year launch stand out is its confidence. McDonald’s Singapore didn’t over-explain, over-brand, or over-promise. It focused on what Lunar New Year already represents - generosity, togetherness, and optimism — and amplified it through food, sharing, and celebration.

This is not about reinventing tradition.
It’s about bringing more energy to it.

More sharing.
More colour.
More movement.
More HUAT.

This Lunar New Year, McDonald’s Singapore doesn’t just welcome the season - it celebrates it, loud and proud. 🧧🔥✨

Credit: McDonald's Singapore

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