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| From left: En Arshad Kamarulzaman, Puan Bella Rahman, Puan Sarina bt Yusof, Puan Shukriah Yon, En Ikhwan Siru & En Ikmal Siru during the ribbon cutting ceremony |
In IOI City Mall, amid the weekend crowds and familiar chain eateries, a new dining concept quietly invites Malaysians to taste heritage with intention. IRAMA Signature, the latest venture from Penang-born Irama Dining Group, isn’t about grand fanfare or viral hype. Instead, it tells a story about identity, belonging, and the evolution of Malay cuisine.
What sets this space apart is its approach to tradition. Rather than replicating a classic menu, IRAMA Signature blends the best of multiple past concepts into a single culinary anthology, letting familiar flavors speak with fresh nuance. From kerabu to sambal-infused creations, each dish is presented in a way that is approachable yet carefully curated — a nod to heritage without nostalgia.
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| From left – Udang Sambal Hijau, Udang Sambal & Udang Masak Lemak Cili Api |
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| From left – Kerabu Mangga, Kerabu Seafood Signature, Kerabu Kacang Botol Ikan Sambal, Kerabu Daging Kerisik Lemak |
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| From Left – Sambal Merah, Sambal Hijau, Sambal Tumis, Sambal Petai |
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| IRAMA Signature Set Hidang 1 |
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| IRAMA Signature Set Hidang 2 |
A Place That Feels Personal
Walking through the dining room, visitors notice warm tones, contemporary lines, and thoughtful touches that bridge tradition with modernity. One diner shared on Instagram: “Feels like stepping into a familiar yet elevated Malay home kitchen.” Spaces are designed to welcome weekday lunches, family gatherings, or casual dinners, creating a sense of home and story in every corner.
The menu’s diversity, spanning a wide range of Malay and Nusantara flavors, consolidates multiple culinary identities under one roof. Rather than being fragmented, it offers unity, a deliberate reflection of Malaysia’s rich food heritage in a contemporary setting.
Why This Matters
IRAMA Signature signals a subtle but important shift in Malaysia’s dining landscape
- Heritage Reimagined – Malay cuisine is no longer confined to nostalgic home meals or hawker stalls. Here, it is curated, elevated, and presented for modern audiences while maintaining authenticity.
- Confidence in Local Brands – By consolidating its best offerings into a flagship concept, Irama Dining Group demonstrates the growing strength of homegrown F&B brands aiming for longevity rather than short-term trends.
- Quiet Resonance – Unlike flashy influencer-driven openings, the social chatter has been steady and genuine, reflecting grassroots appreciation rather than viral spectacle. This quiet reception underscores a deeper engagement with food that matters.
At the Table
IRAMA Signature shows that Malaysian culinary stories can be curated for the future, offering a space where diners can sit, taste, and connect with heritage. It demonstrates that modern dining isn’t just about new flavors — it’s about telling the stories behind the food, and letting each dish resonate with culture, memory, and identity.
In a busy mall, amid international chains and fleeting trends, IRAMA Signature quietly reminds us that food can be both familiar and forward-looking, offering a thoughtful pause for those who want to experience Malay cuisine in a modern, reflective way.
Source: IRAMA Dining Group
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