Lay’s has introduced a durian-flavoured potato chip, and it is now appearing in Singapore via import sellers, not through an official local retail launch.
The product is sourced from Taiwan and is currently available only through online platforms and parallel import listings. Pricing, stock, and packaging vary by seller rather than following standard supermarket distribution.
Durian is the core signal. The flavour is built for instant recognition and reaction, driven more by aroma than nuance. There is no visible Singapore-specific campaign or formal rollout tied to the market.
This follows a familiar pattern, with many of the stranger snack flavours coming out of Taiwan first.
As part of PepsiCo, Lay’s regularly releases regional experimental flavours. In this case, the product functions as an imported novelty item, with its relevance lying in how bold snack flavours surface through platform commerce before any official market adoption.
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