Inside CPF’s C.P. Food Fair 2026: Making Standards Visible

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English Version | 中文版本



At C.P. Food Fair 2026, CPF presented Surf & Turf Steak as part of its annual food showcase, reflecting the standards it works with across its operations.

The dish paired Japanese A5 wagyu with CP Pacific prawns, prepared and served within the fair’s curated setting.

The structure was formal and familiar.
Executives were present.
Partners and guests from the food ecosystem were invited.
Attendees voted on the dishes served.





With over 400 votes, Surf & Turf Steak was named the crowd’s favorite dish of the event.

In large food companies, this kind of event is less about novelty, and more about making existing standards visible.





Rather than introducing something new, the showcase reaffirmed ingredient quality and preparation practices already in place.

It was a quiet, deliberate moment.

English Version | 中文版本

Reference: CPF

Location: Thailand

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