Bungkus Kaw Kaw Launches Chinese New Year 2026–Limited Ong Kaw Kaw Pineapple Drink Series in Malaysia

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English Version | 中文版本


Bungkus Kaw Kaw has launched a Chinese New Year 2026–limited pineapple drink series in Malaysia, expanding its festive beverage menu ahead of the Lunar New Year retail season.

The release, branded as the Ong Kaw Kaw Pineapple Series, centres on pineapple-based drinks paired with citrus and tropical flavours, positioned as bright, fruit-forward beverages designed for Chinese New Year consumption moments. Pineapple, commonly associated with prosperity and “ong” symbolism, forms the core of the campaign’s festive framing.

Available nationwide across outlets for a limited time, the series is supported by festive promotions, bundle mechanics, and limited-edition campaign items, reinforcing its short-term, celebration-driven positioning rather than a permanent menu expansion.

The launch follows the brand’s broader approach of introducing seasonal fruit drink menus aligned with major Malaysian festive calendars, targeting peak mall traffic, gifting occasions, and high-volume holiday periods during Chinese New Year.

A time-limited Chinese New Year beverage rollout, built for seasonal demand, retail visibility, and festive sales momentum.

English Version | 中文版本

Reference: Bungkus Kaw Kaw

Location: Malaysia

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