From Tea Ceremony to Coffee Counter: How Starbucks Japan Turns Matcha and Koji into a Winter Ritual

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As the year winds down, the role of a hot drink quietly shifts. It’s no longer just about caffeine or sweetness, but about slowing the pace - finding warmth, texture, and a sense of calm in the middle of a crowded season. In winter, cafés become more than pit stops; they turn into temporary refuges, places where people linger a little longer and choose their drinks more thoughtfully.

This winter, Starbucks Japan introduces a seasonal lineup built around two deeply rooted Japanese ingredients: Gyokuro Matcha and Rice koji. The 玉露抹茶 フラペチーノ® (Gyokuro Matcha Frappuccino) and 玉露抹茶 ラテ (Gyokuro Matcha Latte) highlight a shaded, high-grade tea known for its natural sweetness and depth, paired with matcha whipped cream and crisp toppings for contrast. Alongside them is a 米糀生薑拿鐵はちみつ生姜 米糀ミルク ラテ (Honey Ginger Rice Koji Milk Latte), made with a plant-based milk derived from fermented rice, offering a gentler, rounded sweetness with a subtle warmth from ginger. The drinks are available for a limited time from late December across Japan.

What stands out is not novelty, but placement. Gyokuro traditionally belongs to tea ceremonies and premium tea settings, far removed from everyday coffee culture. Koji, meanwhile, is more commonly associated with kitchens and fermentation - sake, miso, soy sauce, rather than café menus. By bringing both into a mainstream coffee context, Starbucks Japan softens these traditional elements into something approachable, without stripping away their cultural weight.

Rather than chasing bold flavours or overt festivity, this winter selection leans into restraint. It reflects a broader shift in seasonal consumption: fewer sugar-forward statements, more interest in texture, origin, and quiet comfort. When ingredients with long cultural histories enter everyday spaces like cafés, the question becomes less about trends, and more about whether these flavours can settle into daily life—long after the holiday decorations come down.





Sources, Images: Starbucks Japan

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