Birdy has long been part of daily life in Southeast Asia - on convenience store shelves, in fridge aisles, or in commuters’ hands. Its new Espresso Zero isn’t just another canned coffee. It’s a sugar-free RTD coffee that stands out, giving your daily pick-me-up a bolder, cleaner taste.
A Launch That Gets Noticed
From Instagram reels to TikTok clips, Birdy Espresso Zero is appearing everywhere. Fans share snaps of the sleek can on their desks, in cafés, and during work breaks. In Bangkok, in-store tasting events brought people eager to try something familiar but more modern, more intentional.
Taste That Packs a Punch
Espresso Zero delivers the espresso kick you expect, softened by creamy milk, without any added sugar. It’s bold, smooth, and approachable - perfect for those who want real flavor without extra sweetness. Grabbing a can becomes a mini ritual: pop, sip, enjoy, repeat.
The can itself is portable and instantly recognizable. That satisfying first sip - rich, creamy, and sugar-free - makes it easy to return to day after day.
Social Buzz That Feels Real
Across social media, the conversation is lively. 小红书 posts highlight “strong coffee, not sweet, perfect for afternoons.” TikTok reels show office workers and students pairing it with snacks or using it during study sessions. Birdy Espresso Zero isn’t just a product - it’s part of people’s everyday routines and social moments.
Even Alek Teeradetch as the campaign face adds energy. Recognizable and relatable, he shows that this sugar-free canned coffee is worth noticing and choosing.
Why It Matters
Birdy Espresso Zero taps into a bigger trend: mindful, flavorful choices in fast-moving lives. It shows that daily rituals can be upgraded - without losing taste, convenience, or energy.
Image Source: ThaiPR
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