Tokyo Restaurant Turns a Horror Film Into a Limited-Time Menu Experience
A Tokyo restaurant is translating a film’s dark aesthetic into food, drinks, and collectible bonuses - without positioning it as a full dining spectacle.
From February 6 to February 28, 2026, Kome to Circus at Shibuya PARCO is running a limited-time collaboration inspired by the horror film Mag Mag (original title: 禍禍女), directed by Yuriyan Retriever.
The collaboration introduces a small lineup of themed menu items, spanning food, drinks, and alcohol. These are designed around the film’s unsettling visual tone rather than comfort or flavor-led appeal. Menu naming and presentation lean deliberately provocative, aligning with the movie’s body-horror imagery instead of highlighting new culinary techniques.
The collaboration menu includes:
- ひろしくんへの愛情たっぷり陰毛カレー
“Hiroshi-kun’s Love-Filled ‘Pubic Hair’ Curry”
A curry rice dish topped with mozuku seaweed, styled to resemble flowing hair, and described as being filled with an intense, heavy sense of affection rather than anything literal.
- だいずきな男子たちの目玉串刺し
“Skewered Eyeballs of Beloved Boys”
Special meatballs shaped like eyeballs, threaded onto a long skewer and presented as if they were taken and pierced through the center.
- 禍々女のぷるぷる唇とキス♡
“Mag Mag’s Jiggly Lips and a Kiss”
An oversized pair of lips recreated as a Japanese-style sweet, made with white bean paste and gyuhi mochi, inspired by the character’s sensual mouth.
- 桐報女の可愛いピンクのドレスと目玉
“Mag Mag’s Cute Pink Dress and Eyeball”
A special berry soda inspired by the character’s retro, frilly pink dress, with a visual motif referencing an eyeball.
- 霊媒師から授かったおみき
“Sacred Sake Bestowed by a Spirit Medium”
A jet-black Japanese sake designed to resemble a clouded ritual sake said to have been transformed by Mag Mag’s supernatural power.
Each collaboration item ordered comes with a sticker. A separate social media campaign invites customers to post with designated tags for a chance to win official tote bags. The structure is straightforward: order, collect, post.
The restaurant is operated by Asia Tokyo World, a group known for running concept-driven dining spaces. In this case, the venue functions as a physical extension of the film’s promotional window, timed to coincide with the movie’s nationwide release.
Rather than positioning the menu as a standalone food event, the collaboration works as a compact, time-bound experience, using visuals, naming, and participation mechanics to connect cinema promotion with an in-person visit.
Reference: Asia Tokyo World
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