Gong Cha Unveils Global “2.0” Store Model to Boost Performance

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English Version | 中文版本


Gong Cha has announced a global operating update known as Gong Cha 2.0, introducing a new store model aimed at improving efficiency and overall store performance across its international network.

The 2.0 model brings together automation, self-order kiosks, and revised store layouts. The update is designed to support faster service, more consistent drink preparation, and smoother customer flow, particularly during peak periods.

A central component of the rollout is Super Wu, an automated drink-making system that handles repetitive preparation tasks. Gong Cha said the system has been tested for more than two years across over 40 stores in 13 countries, and is intended to reduce preparation time while maintaining consistency.

In addition to automation, Gong Cha 2.0 includes self-order kiosks and layout adjustments to better support digital ordering and loyalty integration. The changes are positioned as operational improvements rather than a menu or product refresh.

Gong Cha described the 2.0 format as a global operating template, with plans for a phased rollout across markets. Adoption will vary by region, with implementation expected through new store openings and selected store upgrades.

Note:
Gong Cha is a Taiwan-founded bubble tea brand established in 2006. The Gong Cha 2.0 model is being introduced globally, with rollout timing and execution differing by market.

English Version | 中文版本

Reference: PR Newswire

Location: Taiwan

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