A’SMORE Turns the Classic S’more Into a Plant-Based Macaron Collection
A’SMORE is reworking a familiar American dessert through a more refined, contemporary lens.
The brand’s Voyage Collection takes the idea of a s’more and translates it into a set of plant-based macarons. Instead of recreating the campfire experience directly, the collection uses flavor references from different regions, pairing the nostalgic base with combinations like raspberry yuzu, matcha caramel, and truffle noire.
The macarons are both plant-based and gluten-free, but those attributes sit quietly in the background. The product positions itself first as a premium, giftable dessert, with dietary inclusivity framed as a design choice rather than the main selling point.
Voyage is sold as a curated set rather than individual pieces. That structure reinforces the idea of tasting progression, similar to a boxed chocolate assortment, and aligns with the brand’s focus on presentation and occasion-based consumption.
A’SMORE debuted the collection through specialty food channels and trade shows, targeting gourmet retail and direct-to-consumer buyers. The brand has also signaled plans to expand beyond macarons into adjacent categories, including drinking chocolate.
Rather than chasing novelty through extreme flavors or visual spectacle, A’SMORE’s approach is measured. It uses a familiar dessert as a foundation, then adjusts format, flavor references, and dietary access to fit a modern premium food context.
Reference: ASMORE
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