Sipping Holiday Cheer: CHAGEE Brings Cocoa Oolong Milk Tea to Hello Kitty Fans

English | 中文

As the year winds down, tea culture meets playful nostalgia. CHAGEE, a regional tea brand known for its premium blends, has teamed up with Sanrio’s Tanned Hello Kitty to create a limited-edition Cocoa Oolong Milk Tea and an interactive holiday pop-up experience across Asia.

What makes this drink stand out isn’t just the adorable branding — it’s the taste. The smooth oolong leaves from Wuyi Mountains meet rich cocoa notes, resulting in a beverage that feels both cozy and indulgent. It’s the kind of drink you can slow down with, whether sharing a quiet moment with friends or enjoying a festive treat solo.

The collaboration goes beyond drinks. Tanned Hello Kitty, a sun-kissed twist on the classic character, inspires a collection of collectible items — from plush keychains to mini bags and hair clips. These pieces aren’t just merch; they invite fans to engage with the brand and the holiday season in a playful, tactile way.

Pop-ups bring the experience to life. From Singapore’s Orchard Road festive trail, Thailand’s One Bangkok interactive zones, to similar activations in the Philippines and Indonesia, each space blends tasting, crafts, and photo moments. It’s not just about trying a new drink — it’s about stepping into a miniature world where festive cheer, tea culture, and childhood nostalgia intersect.

In a season that encourages slowing down and connecting, CHAGEE’s Hello Kitty collaboration reminds us that even small moments — like sipping a cup of cocoa oolong milk tea， can carry warmth, joy, and a touch of magic.

 

Source: Chagee