Master Soy Sauce launches packaging collaboration in Quanzhou, China
English Version | 中文版本 Master Soy Sauce has introduced a packaging collaboration in Quanzhou, China, incorporating visual elements commonly seen on local restaurant signboards into the design of its Master Premium Soy Sauce bottles. Across Quanzhou’s dining scene, the character 「鲜」(xiān) is widely used on restaurant signage. Rather than acting as a literal flavour description or a promotional slogan, it functions as a long established visual shorthand that signals savoury flavour quality and culinary reputation through repeated everyday use by local eateries. In this collaboration, the brand does not introduce new symbols or invented narratives . Instead, existing restaurant signage is directly referenced and adapted into the product’s packaging , allowing the bottle itself to reflect a recognisable part of the local food environment. From publicly available information, the collaboration centres on design alignment rather than endorsement. By translating familiar restaurant visu...
