How 7-Eleven Philippines supports Bukidnon coffee farmers through everyday coffee
In the Philippines, a quick cup of coffee often comes from a convenience store counter. It is hot, fast, and part of the daily rhythm. For many people, it is a simple routine before work, during a late-night shift, or in between errands. Through its Farm-to-Cup initiative , 7-Eleven Philippines is connecting everyday coffee purchases with beans grown in Bukidnon, Mindanao. Served through its in-store coffee brand City Cafe , the program links a familiar convenience-store drink with the farmers who cultivate the beans behind it. Across the Philippines, convenience stores have become an accessible place to grab fresh coffee. Instead of visiting a café, many people stop at the counter for a quick brew that is affordable and consistent. City Cafe was created to serve exactly this everyday role, bringing freshly brewed coffee into a setting where speed and accessibility matter. Bukidnon, located in the highlands of northern Mindanao, is one of the country’s notable coffee-growing region...